All PIF members sign up to the PIF Charter, setting them apart from their competitors and giving their customers confidence that they represent best practice in the pet industry.

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1. Strive to improve industry standards.

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2. Promote responsible pet ownership.

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3. Strive to ensure customer satisfaction at all times.

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4. Always provide customers with clear and current information about products and services in a polite and professional manner.

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5. Ensure all staff are appropriately trained to carry out their job role and that they have a comprehensive understanding of company products, services and procedures.

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6. Minimise the environmental impact of the business wherever possible.

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7. Promote best practice in animal welfare by observing the Five Welfare Needs: Diet; Accommodation; Wellness; Sociability; Behaviour.

 

8. Maintain the working environment to ensure it is fit for purpose.

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9. Abide by the Pet Industry Federation’s dispute resolution process and all current legislation relative to the business.

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10. Not bring the pet industry or the Pet Industry Federation into disrepute.

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